Loading
Loading
Hi, I'm Ismael Inacio.
I've spent more than fifteen years working with Google AdSense, Google Ad Manager, Google AdX, and publisher monetization.
My mission has always been simple: help publishers earn more without sacrificing user experience.

The chapters that shaped how I work with publishers today.

It began with a single website and a Google AdSense account. I was obsessed with one question: why do some pages earn so much more than others? Answering it became the start of everything.

As Google's advertising technology matured, so did I. Google Ad Manager, real-time bidding, and yield management became my daily language — and publisher revenue stopped being a guessing game.

Publishers across LATAM, North America, and Europe started asking the same questions I once had. I began working directly with international teams, learning how monetization changes across markets and currencies.

Everything I'd learned came together into Ismael Ads — a partner built to give publishers the same premium demand, AI optimization, and hands-on guidance that once took me years to piece together myself.
Click any milestone for the story behind it.
2009 · Google AdSense
Started managing AdSense inventory for independent publishers.
Fifteen years, condensed into what actually matters.
0+
Years Experience
0+
Publisher Consultations
Millions
Monthly Ad Requests Optimized
Multiple
International Markets
24/7
Publisher Support
Hover any area to see how it fits into the bigger picture.
Hover or tap any area to see how it fits into the core.
Different markets, the same hands-on approach.
LATAM
Fast-growing digital markets with huge headroom for premium demand.
North America
The deepest premium demand pool and where most AdX relationships start.
Europe
Strict privacy rules met with equally strong CPMs for compliant publishers.
Less glamorous than it sounds — mostly dashboards, coffee, and calls.
Conferences, publisher meetings, and a lot of screens.

Opening a publisher workshop

Reviewing live dashboards on-site
Celebrating a publisher's best month

Walking through a header bidding setup

Between sessions at an industry conference

Closing a partnership meeting

Presenting AI optimization results
Publisher success comes before revenue. When publishers grow, everything else follows.
Ismael Inacio, Founder of Ismael Ads
Here's what that actually looks like, day to day.
Fifteen years inside Google's advertising ecosystem, not just around it.
You see the same numbers I see — no hidden margins, no black boxes.
Every change is tied to a measurable outcome, not a generic best practice.
Most of the publishers I started with years ago are still with me today.
Deep, current knowledge of AdSense, Ad Manager, and AdX policy and product.
Hands-on experience across LATAM, North America, and European markets.
A simple, direct process — no lengthy onboarding maze.
Real words from publishers I've worked with directly.
“Ismael personally walked me through our entire header bidding setup — at 11pm his time.”
Daniela Ruiz
Publisher, Mexico City
“I've worked with agencies before. This is the first time it felt like a real partnership.”
Carlos Medina
Publisher, Bogotá
“Our revenue doubled, but what I remember most is how patient he was with our questions.”
Ana Beatriz Silva
Publisher, São Paulo
“I've never met someone who knows Google Ad Manager this deeply and still explains it simply.”
Lucas Fernandes
Publisher, Lisbon
“He's the only person who's ever made header bidding make sense to me in plain language.”
Sofia Castillo
Publisher, Madrid
“Fifteen years in, and he still gets excited talking through a new optimization idea.”
Nathan Brooks
Publisher, Austin
“Ismael's advice has been consistent for years — build for the reader first. It keeps working.”
Isabella Rossi
Publisher, Milan
“Ismael personally walked me through our entire header bidding setup — at 11pm his time.”
Daniela Ruiz
Publisher, Mexico City
“I've worked with agencies before. This is the first time it felt like a real partnership.”
Carlos Medina
Publisher, Bogotá
“Our revenue doubled, but what I remember most is how patient he was with our questions.”
Ana Beatriz Silva
Publisher, São Paulo
“I've never met someone who knows Google Ad Manager this deeply and still explains it simply.”
Lucas Fernandes
Publisher, Lisbon
“He's the only person who's ever made header bidding make sense to me in plain language.”
Sofia Castillo
Publisher, Madrid
“Fifteen years in, and he still gets excited talking through a new optimization idea.”
Nathan Brooks
Publisher, Austin
“Ismael's advice has been consistent for years — build for the reader first. It keeps working.”
Isabella Rossi
Publisher, Milan
“He explains AdX like a teacher, not a vendor. I finally understand my own account.”
James Whitfield
Publisher, Toronto
“Ismael answers his own messages. That alone puts him ahead of every rep I've dealt with.”
Priya Nair
Publisher, London
“He genuinely cares whether our site experience stays good, not just whether RPM goes up.”
Michael Owusu
Publisher, New York
“He remembered details about our site from a call three months earlier. That's rare.”
Grace Thompson
Publisher, Chicago
“Ismael flagged an invalid traffic issue before Google did. That saved our account.”
Robert Klein
Publisher, Vienna
“Our AdX approval felt impossible until Ismael walked us through exactly what needed fixing.”
Camila Torres
Publisher, Santiago
“He's the rare person in this industry who under-promises and over-delivers, every time.”
Kevin Park
Publisher, Seoul
“He explains AdX like a teacher, not a vendor. I finally understand my own account.”
James Whitfield
Publisher, Toronto
“Ismael answers his own messages. That alone puts him ahead of every rep I've dealt with.”
Priya Nair
Publisher, London
“He genuinely cares whether our site experience stays good, not just whether RPM goes up.”
Michael Owusu
Publisher, New York
“He remembered details about our site from a call three months earlier. That's rare.”
Grace Thompson
Publisher, Chicago
“Ismael flagged an invalid traffic issue before Google did. That saved our account.”
Robert Klein
Publisher, Vienna
“Our AdX approval felt impossible until Ismael walked us through exactly what needed fixing.”
Camila Torres
Publisher, Santiago
“He's the rare person in this industry who under-promises and over-delivers, every time.”
Kevin Park
Publisher, Seoul
“Fifteen years of experience actually shows. He spots problems before I even notice them.”
Marta Nowak
Publisher, Warsaw
“He didn't just fix our fill rate — he taught our team why it was broken in the first place.”
Tom Becker
Publisher, Berlin
“Every call with Ismael ends with something concrete to try, not just a status update.”
Elena Petrova
Publisher, Barcelona
“Working with Ismael feels like having a senior ad ops hire, not an outside vendor.”
Diego Alvarez
Publisher, Buenos Aires
“He's incredibly direct — if something won't work, he tells you immediately, not after a bad quarter.”
Fatima Rahman
Publisher, Dubai
“He treats a small publisher with the same attention as a much bigger one. That earns loyalty.”
Oliver Hayes
Publisher, Manchester
“Three years working together and he still reviews our dashboard personally every month.”
Valentina Gomez
Publisher, Lima
“Fifteen years of experience actually shows. He spots problems before I even notice them.”
Marta Nowak
Publisher, Warsaw
“He didn't just fix our fill rate — he taught our team why it was broken in the first place.”
Tom Becker
Publisher, Berlin
“Every call with Ismael ends with something concrete to try, not just a status update.”
Elena Petrova
Publisher, Barcelona
“Working with Ismael feels like having a senior ad ops hire, not an outside vendor.”
Diego Alvarez
Publisher, Buenos Aires
“He's incredibly direct — if something won't work, he tells you immediately, not after a bad quarter.”
Fatima Rahman
Publisher, Dubai
“He treats a small publisher with the same attention as a much bigger one. That earns loyalty.”
Oliver Hayes
Publisher, Manchester
“Three years working together and he still reviews our dashboard personally every month.”
Valentina Gomez
Publisher, Lima
The questions I get asked most about working together directly.
Fifteen years of experience, applied directly to your site.
A direct conversation, no obligation